Most search engines now factor in the location of the person searching when they determine what results to display. This is part of an effort to make results even more relevant to the searcher by showing them what is close by. If a consumer searches with keywords that relate to a location or a local service, local search results will be prominently displayed to them.
While most consumers are using search engines when looking for a local business, only about 10% of those searches include a specific name for a business. This is why having your business listed online in an “easy to find” location is vital.
Nearly 90% of searches for local businesses are done by searching for a category and by using keywords that describe a business. When your business is optimized by for local search, it will be categorized with terms that your customers are searching for. These keywords will then be promoted to the top of the search list through a defined SEO strategy.